Korean cosmetics are a hit in Asia and quite impressively, they are capturing the Western lands as well with similar prominence.
photo credit: (The Dream Seeker)
Visit a beauty shop and Korean cosmetics can never be omitted. Their prominence goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans’ influence on other people has gone a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still new in the market, but they have been received so warmly that their counterparts have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry increased 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are beautifully and fashionably packaged that women are so drawn to them. This kind of packaging is believed to be higly necessary for fashionable women.
The high expenditures on cosmetics and skincare products in Korea are never a question as being physically beautiful is a great deal to South Koreans. And because they have sort of set the standards for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a lot of Asian women are going gaga for over Korean products. One obvious edge of Korean cosmetics over their counterparts is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Furtheremore, Korean cosmetics are cheap as they adopt a simplified distribution scheme (from headquarters straight to distribution outlets) thereby minimizing operational costs.
Korean cosmetics have established their niche all through outthe world so that Korea’s image has gone from kimchi to everything.
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